Market Development Tools

The extensive marketing and reporting tools built into the HandyTix system greatly enhances your ability to keep in touch with your patrons. As sales data is collected, you steadily build a transaction history for each of your patrons which you can use to increase sales by tracking their interests and keeping them informed of specifically targeted upcoming events.

HandyTix’s extensive mailing list features greatly simplifies your marketing campaigns. Build email and mailing lists by events attended, transaction history and other user defined criteria. Fine tune your lists with include/exclude capability on an individual customer basis. These lists can then be output as mailing labels, email lists, or exported as .csv files for mailing services. Use your lists to contact past subscribers and announce upcoming events.

Find where your sales come from by tracking sales data ranked by zip code or city name.

Discover how effective you marketing campaigns are by analyzing data collected in the Infosource box (where did you hear about us?)

Review which sales come from different sales channels (online, walkup, phone, etc) by event, series, zip code, venue, or patron type. Analyze the effectiveness of your media advertising or print promotion by checking sales by Info source.

HandyTix also helps you build detailed profiles of your patrons. Rank your patrons by who spends the most, who buys the most tickets, who is your biggest supporter of a particular series.
And with the comment field attached to every customer record, record any special needs, seat preferences, donor information and any special interests they may have.

You’ll find that the more you use the extensive reporting and look up features in HandyTix, the more ways you’ll uncover to build tightly targeted marketing campaigns.

Here’s just a few ideas.

• Build a contact list of patrons who purchased subscriptions previously but not yet this year
• Review where new patrons are coming from and how they heard about your events
• Evaluate online sales trends. Look at what events and ticket prices sell best online