Terminology

Company
The top level name of the Company who owns/operates the particular venue(s) or stadium(s)

Owners
The Individual Owners of the venue(s) where events are being held (individual events or performances can be linked to each owner for financial reporting and analysis)

Organization
The name of the entity that owns or operates a particular venue

Venue name
The commonly known name of the venue (location) where events are being held. For example with a multiplex cinema, the name of the complex might be “Village Eastland” but the complex may house a number of cinemas, called   Cinema 1, Cinema 2 etc.

Venue/Auditorium
The name of the specific auditorium, cinema, stadium or other seating location where an event is being held.

Sections                                              
Defined seating areas in a venue. In a theatre for example, the main auditorium may be divided into sections of Stalls, Circle, Balcony etc. A sporting arena may define Sections as Section A1, Section A2 etc. 

Dynamic Sections
Sections in a venue/auditorium (or the entire auditorium) where a Venue map has not been pre-designed and offer only General admission seating. The maximum capacity of Dynamic sections can be changed “on the fly” as required

Rankings
Defines the order in which seats are selected by the system when tickets are sold on “Best available” basis. Rankings can be set automatically by defining a single rank point (where the ranking decreases the further you radiate from this rank point) or each seat or group of seats can be assigned individual rankings.

Gates
Where a venue/auditorium is divided in to sections, named gates can be assigned to each section which are printed on tickets to identify appropriate entry point of the venue for patrons. 

Venue Map / Seating Chart
The graphical representation of the Venue/auditorium, divided into Sections as required, with all seat and row numbers assigned.

Program
The group name for a series of Events (performances) which are held at different dates and/or times.

Event
The individual performances or events, normally defined by a specific date and time (but also can be a general event such as a trade show where no specific time is specified)

Pricing Map
The main Venue map where all seats in all Sections have been assigned to specific Price Categories e.g. Front Stalls, Rear Stalls etc. For any performance, a different Pricing Map can be used if required.

Price Categories / Price Level Name
The set of prices (Rates) which apply to defined areas in the Venue e.g. Front Stalls, Rear Stalls etc. Price categories are set independently of Sections.  So for example a Section defined as “Stalls”, can be divided into Price Categories of “Front Stalls” and “Rear Stalls” etc.

Pricing Names                                    
The name given to define different price schedules which are typically used for different classes of performances or performance held at different times. For example a theater may set separate pricing schedules for Evening, Matinee, Preview or Dress Rehearsal performances (these become the Pricing Names).

Prices
For each Price Category / Price Level Name, a (base) Price is set. All other ticket prices are established on the basis of discounts or premiums to these base Prices. So in most cases, the base Price would be the price of a full Adult ticket.
A different (base) Price must be set for each Price Category / Price Level Name within each Pricing Name.

Rates
Rates are discounts (or premiums) which establish all other ticket price levels in relation to the (base) Price, such as Concession, Student, Child etc.  Rates can be established either as a fixed dollar amount, a discount or premium in dollar terms off the base Price or as a percentage discount or premium to the base Price. If a Rate is set as a fixed dollar amount however, the rate can be applied to all price Categories and Pricing Names.
Rates are also used to set service charges, transaction fees, commission and discounts. These can be set either as fixed dollar amounts or as a percentage of the ticket price or total transaction value.

Season
A time period (typically 12 months but can be any interval) which encompasses a group of events.

Season Tickets
A Season Ticket or subscription ticket is a ticket price that applies to a group of events or performances in a specific time period or “season” that has previously been defined.  For example if there are 10 events or performances in a specified season, a season ticket called “Series A” could comprises 6 of the 10 events, a season ticket called “Series B” comprise 7 of any 10 events and so forth.  For each Season Ticket, a separate Season Ticket Rate (and Price Adjustments for Child, Concession etc if required) is established.

Vouchers
Vouchers are typically issued for online ticket purchases. The customer is given a unique voucher number (ID) when they purchase tickets which they present to the box office prior to a performance/event in exchange for actual tickets

Coupons
Coupons are used as an alternative payment method. They can be issued in different currencies with a fixed exchange rate established. Change may optionally be given if the value of a transaction is less than the value of the coupon.

Gift cards
Stored value (debit) cards which can be created in any dollar value and given any name. Gift cards are set with specific validity dates (start and finish) and can be printed with a system generated barcode or an external barcode for non system printed cards.
Gift cards can be printed with a customized message at time of sale.
Stored value of gift cards can be “topped up”

Flex Passes
Similar to Gift cards – the only difference being the name given to the card and the printed format

Discount Cards
Stored value cards which allow a specific customer to purchase tickets at a pre-defined discount rate.  Card validity can be set for specific start and end dates, seasons, groups of events, maximum number of uses and allow/deny repeat use for same program. Additional discount can be applied as required.
Discount cards can be printed with a system generated barcode or an external barcode for non system printed cards
Value of discount cards can be “topped up” by the purchaser.

Infosource
When tickets are being sold, the ticket seller has the (optional) ability to record where a customer heard about the program/event by selecting the Infosource from a pre-defined drop down list.